[09-04-2026] Santa Cruz County, CA – Three Injured After SUV Crashes Into Store in Watsonville

Three people sustained injuries after an SUV crashed through the front of a store in Watsonville, Santa Cruz County, on Friday afternoon, September 4, 2026.

The crash occurred around 1:30 p.m. at the 98 Cent Store at 1815 Freedom Boulevard.

A man driving a Toyota 4Runner reportedly lost control near the 1800 block of Freedom Boulevard. The SUV struck two parked vehicles, a Mercedes sedan and a Toyota Sienna minivan, before crossing five lanes of Freedom Boulevard and crashing through the store’s front windows.

The vehicle struck two women inside the store. The driver became trapped in the vehicle and was rescued by Watsonville firefighters.

All three injured people were transported by ambulance to the area hospitals. Information regarding the extent of their injuries was not immediately available.

The investigation is ongoing.

How Car Accident Lawyers Can Help

Car accidents that end up striking storefronts, parked vehicles, or bystanders can leave victims with serious, sometimes life-threatening injuries. Victims may benefit from speaking with an attorney to understand their rights and possible options.

Car accident lawyers can help by investigating the cause of the driver’s loss of control, reviewing available evidence, such as witness statements and surveillance footage, and determining liability. They may also handle communications with insurance companies and pursue compensation for medical expenses, lost income, pain and suffering, and property damage.

Call (888) 488-1391 or complete our “Do I Have A Case?” form to schedule a free initial consultation.

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